One way to define the work of a content strategist is one who recognizes the core business goals as well as revenue and growth of a company (Zambonini). Identifying the goals and completing them will naturally lead to success, but in order for it to work everyone has to be on board and believe in…
While most people on social media platforms such as Instagram and Twitter follow their friends, family, and favorite celebrities, it is also likely they follow their favorite sport teams and athlete’s pages as well. But why follow your favorite team when you can just watch them on TV in the big game or in highlights…
Reading and Writing There are a number of things that I have learned over these past few weeks in terms of filmmaking and audio design which will stay with me as I continue my career in the industry because I was able to apply them to my own work. When I began this journey, my…
While there are a number of rules and guidelines to help designers create the best and most effective pieces of storytelling, there are also sins that come with storytelling as well. Unfortunately, the trust that people put into the things they see and read online nowadays has come under a lot of scrutiny in recent…
While the NFL has established itself as one of the most dominant sports program in the nation, in terms of viewers and revenue, there has been a huge decline in participation from younger athletes due to the concerns of a disease that has come to the forefront in recent years. Chronic Traumatic Encephalopathy, or more…
Professional sports have become one of the most powerful influencers and storytellers in the modern day with their global reach in audience thanks to the popularity of the sports and athletes but also because of their online and social media presence. And it is no coincidence that these sports social media pages look similar in…
READING & WRITING: As Schroeppel explains in the final chapter of his book The Bare Bones Camera Course for Film and Video, there is no right or wrong way to make a film. Some of the films that have been regarded as the greatest films of all time helped to push the barriers of filmmaking…
In all that we do in life, there comes certain points in time when we must choose between what we want to do and what we know is right. And by that measure we determine the outcomes for better or worse. Present in this photo essay are the choices between what we want to do…
The picture above represents the USA in a visual way to tell the story of the country to an audience that may not be familiar with the country. Because there are so many elements and moments related to the United States and its history, I decided to focus on the theme of innovation and technology.…
The flow of information and data online has taken control of how people think and perceive information. But sometimes too much data can confuse people when too much is thrown at them so it is important to look at things like information visualization to make sure people understand the information they are presented. Defined by…