I think it’s safe to say that my personal experiences with content can always relate back to ones that cover sports. Some of my earliest memories were that of my favorite teams growing up and winning championships across all of the major leagues and levels of competition. At the time all I had to recall…
Over the past decade I believe there has been a change to the practice of content strategy in large part to the consumer wanting new demands in terms of their content and how it is delivered. Content strategy helps to remind business owners of the fact that the needs of the company do not always…
One way to define the work of a content strategist is one who recognizes the core business goals as well as revenue and growth of a company (Zambonini). Identifying the goals and completing them will naturally lead to success, but in order for it to work everyone has to be on board and believe in…